Guest Post Tracker

Why Guest Post Tracking Matters

Guest posting has been one of the best link building tactics. However, it takes a lot of details to manage a guest posting campaign: to which sites you have pitched, which articles have been accepted, when the content should be published, where the links have been placed, and how long the links will be live.

The agreed time of the links and terms of placement will be included in the guest posts. You do not even know when a publisher has taken your link down too soon or changed its properties unless you have tracking. It also comes in handy in monitoring your outreach pipeline, avoiding pitches and finding the ROI of your guest posts.

Sponsored Content and Insertion of Links

In addition to the popular practice of guest posting, link insertion (also known as niche edits) and sponsored content placements are also widespread among many SEO professionals as a link building strategy. These may be by linking to an already published article rather than writing a new article and paying a sponsored article with your backlink.

Link insertions and sponsored content have some contractual conditions regarding the term of link placement, link placement position, and link attributes. These terms should also be monitored — you have to know when a placement is going to run out, is the publisher fulfilling the agreed terms and when you need to renew or renegotiate a placement.

Linkoxy has a duration tracking feature that is designed to use this application. The agreed period is stated with the inclusion of a link insertion or sponsored placement. The platform will then follow the link throughout the time and will notify you in case the link is deleted or modified prior to the expiry date agreed upon. The expiration is nearly going to expire and you are informed so that you can make a decision on whether you will renew the placement or not.

Scaling the Agency Guest Post

The practice of guest posting on scale presents unique business challenges to the practice of SEO agencies. You may have outreach specialists who would find and pitch publishers, content writers who would write the guest post articles, and account managers who would handle client campaigns. All these moving parts require top-notch tracking and communications tools so as to align all these moving parts with different clients.

Linkoxy enables the agency to grow its business of guest posting by working in teams. Create departmental or client team work areas, give each individual back links to the particular team member and use campaigns to cluster effort by client or initiative. The team members can all view the large picture of the pipeline and no one will make an outreach twice hence nothing will be left behind the rail.

Combined with our report sharing and client management tools, an agency is able to provide a complete, professional guest posting service — outreach and placement, monitoring and reporting, and renewals all of which can be offered on a single platform.

Measuring the Effectiveness of Guest Post Campaigns

Guest post tracking is not about being aware of where you are getting linked, but about knowing what your guest posting strategy is accomplishing and improving with time. The most crucial metrics that the efficient SEO teams would employ with their guest post tracking data are the following: