The Easiest Way to Build Links

Organize link building campaigns, track guest posts, and monitor acquired backlinks — all in one platform.

Link Building Workflow Made Simple

One of the most time consuming tasks of SEO is link building. The dozens of moving parts that have to be taken into account between target website identification, outreach email creation, placement negotiation, content creation, and live link monitoring are in place between every single backlink you create. In the absence of a defined workflow, it is easy to get lost in tracking the current state of affairs.

The link building tracker of Linkoxy introduces sanity into this mess. Prepare campaigns on every link building campaign, insert backlinks when they are obtained, monitor their progress with time and prepare reports on the work of the campaigns. All this is kept under a single roof and therefore you are always aware of the status of your link building process.

This organization is even more vital to teams and agencies. Visibility and coordination is needed when more than one individual is working on the same campaign. The team characteristics of Linkoxy make everyone aware of their duties and allow them to view the large picture of the campaign development.

Track Guest Posts and Outreach Links

Guest posting has been one of the best link building tactics. However, it takes a lot of details to manage a guest posting campaign: to which sites you have pitched, which articles have been accepted, when the content should be published, where the links have been placed, and how long the links will be live.

Linkoxy will enable you to monitor all the activities of your guest posts. Include every back link with its article URL, target URL, duration and assignment information. This system then automatically keeps track of these links where it notifies you once a link is deleted earlier than it was supposed to expire.

This especially comes in handy when it comes to paid link placements where you have negotiated a certain length of time. When a publisher takes down a link earlier than it was agreed, you will be notified instantly and can pursue it to be restored.

Campaign Tracking and Reporting

Campaigns in Linkoxy are more than simple lists of links. They are organized workspaces that allow tracking of progress, assignment of responsibilities, and reporting on outcomes. For each campaign, you can establish a start date, an end date, a goal number of links, and member assignments.

Once a campaign is completed, you can produce a detailed performance report. The report includes the number of links built, their current status, the anchor text distribution, and the percentage of links that remain live. This kind of reporting not only ensures you deliver on your obligations but also gives useful information for the optimization of future campaigns.

Measuring the Effectiveness of Guest Post Campaigns

Link building tracking is not about being aware of where you are getting linked, but about knowing what your link building strategy is accomplishing. The most crucial metrics include:

Placement success rate: Monitor the rate of your pitches becoming guest posts. When the success rate is low, it could be that you need to refine your templates of pitches, target more relevant publishers, or improve the content propositions.

Length of stay longevity: How long is the duration of stay of your guest post links? The links that remain active over the months or years are those that demonstrate that you are publishing good material over reputable sites.

Cost per surviving link: Total cost of all costs (content creation, outreach time, placement fees) divided by the number of links that are still live after a given period. This indicator will give you the actual cost of your link building activities.

Traffic and referral value: On top of the impact of SEO, the well-secured guest posts can lead to high referral traffic to your site. Keep track of the amount of clicks and conversions per guest post to understand which partners would be the most useful in future campaigns.

Best Practices for Link Building

Choose your publishers carefully:

Not all guest posts are created equal. Locate sites that have real organic traffic, a niche that is related to you, and with a track record of publishing over some period of time. A single quality and relevant site link will be worth tens of links on poor sites which may not even be indexed by Google.

Write quality material:

The material that you present as a guest writer should have a real value to the readers of the publisher. The publisher will be motivated to retain your post published in case it is valuable and informative and that is why your backlink will also live longer.

Switch your anchor text:

Having the same anchor text that you have on all your guest posts is a red flag to the search engines. Naturally balance the kind of anchor texts like branded anchors, partially matched and generic phrases. Monitor your general distribution using the anchor text tracking of Linkoxy so as to ensure that it looks natural.

Build long term relations:

Long term relations with publishers will result in the most successful guest posting. Rather than one placement, consider being a regular contributor to some of the best websites. These relationships will be maintained and assist in negotiating better placement deals and escalating your guest posting activities as time progresses.

Frequently Asked Questions

Everything you need to know about Linkoxy and backlink tracking.

What is a link building tracker?

A link building tracker is a program that assists SEO experts to organize, manage and track their link building campaigns. It allows you to follow outreach initiatives, track purchased backlinks, organize the submission of guest posts, and report on the work of the campaign. Linkoxy is a link building tracking and backlink monitoring tool that is integrated into one platform.

What is the benefit of link building tracking to my SEO?

Link building tracking will keep you organized in various campaigns, no outreach opportunity will go to waste and data will be provided to enhance your strategy in the long run. Monitoring the campaigns that generate the highest links will allow you to concentrate on the most efficient strategies and ensure the highest ROI.

Is it possible to monitor guest posts using Linkoxy?

Yes. Linkoxy has a special campaign management tool to track the guest posts and link insertions. You are able to make campaigns, deadlines, assign team members and track the status of every link placement. More information on this feature can be found on our guest post tracker page.

Is my team able to work on link building campaigns?

Absolutely. Linkoxy is a teamwork-friendly tool that allows collaboration between teams through such features as team workspaces, member assignments, and shared campaigns. Two or more team members can be working on the same campaign and it is easily seen who is assigned to what task. This comes in handy particularly when agencies are dealing with link building among a number of clients.

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