The Easiest Way to Build Links

Link Building Workflow Made Simple

One of the most time consuming tasks of SEO is link building. The dozens of moving parts that have to be taken into account between target website identification, outreach email creation, placement negotiation, content creation, and live link monitoring are in place between every single backlink you create. In the absence of a defined workflow, it is easy to get lost in tracking the current state of affairs.

The link building tracker of Linkoxy introduces sanity into this mess. Prepare campaigns on every link building campaign, insert backlinks when they are obtained, monitor their progress with time and prepare reports on the work of the campaigns. All this is kept under a single roof and therefore you are always aware of the status of your link building process.

This organization is even more vital to teams and agencies. Visibility and coordination is needed when more than one individual is working on the same campaign. The team characteristics of Linkoxy make everyone aware of their duties and allow them to view the large picture of the campaign development.

Track Guest Posts and Outreach Links

Guest posting has been one of the best link building tactics. However, it takes a lot of details to manage a guest posting campaign: to which sites you have pitched, which articles have been accepted, when the content should be published, where the links have been placed, and how long the links will be live.

Linkoxy will enable you to monitor all the activities of your guest posts. Include every back link with its article URL, target URL, duration and assignment information. This system then automatically keeps track of these links where it notifies you once a link is deleted earlier than it was supposed to expire.

This especially comes in handy when it comes to paid link placements where you have negotiated a certain length of time. When a publisher takes down a link earlier than it was agreed, you will be notified instantly and can pursue it to be restored.

Campaign Tracking and Reporting

Every link building campaign in Linkoxy has a dedicated view where you will see all the backlinks of that campaign, their status, and important metrics. Develop campaigns around certain efforts such as "Q1 Guest Posts," Product Launch Outreach, or client ABC Link Building.

Campaign level reporting will provide you with an idea of how effective your link building activities have been. Monitor such metrics as total links obtained, live link percentage, and campaign timeline. This information is priceless in terms of strategy refinement and proving ROI to clients or stakeholders.

To agencies, the combination of campaign tracking and the client reporting capabilities of Linkoxy provides an effective workflow: build links, track them in campaigns, monitor their status, and provide professional reports to the clients all within a single platform.

Team Building to Collaborate with Other Teams

Link building is not often an individual affair. Regardless of whether you are working in an in-house SEO team or an agency, you probably have a variety of people working on the process, including outreach specialists, content writers, account managers, etc.

The team features of Linkoxy allow you to form team workspaces, add team members and assign backlinks to particular team members. Such ownership is clear, which makes it accountable and avoids duplication of outreach or missed opportunities.

The team members are able to view the backlinks allocated to them, their status and any deadlines that may be pending. Managers have an aerial perspective of all team activity and it is easy to balance workloads and keep campaigns on track.

The Failure of Spreadsheets in Link Building Tracking

A common approach to tracking link building is to use spreadsheets to monitor the activities of many SEO teams. Although this is true with a few links, it fails very fast as your operations grow. There are also some basic limitations of spreadsheets that render them unsuitable in serious link building tracking.

To begin with, spreadsheets do not automatically check the status of links. You must manually verify every link to determine whether it is still active which is time consuming and subject to human error. Second, spreadsheets do not give warnings when links are modified, you only find out that something is wrong when you review them manually, and this can be too late. Third, spreadsheet collaboration is tedious, and version conflicts, lack of ownership, and no in-built assignment or notification system.

Fourth, spreadsheet reporting is very manual. Whenever a client requests an update, you have to sift through the data, make charts, make it all pretty and send it in an email. Using Linkoxy, client reports are created within seconds and provided using secure links which can be accessed at any time by clients.

It is easy to move out of spreadsheets and into a specific link building tracker such as Linkoxy. You have the option to import your current spreadsheet data through CSV importation and continue with all your past records and have automated monitoring, alerting and reporting facilities that spreadsheets just cannot offer.

Evaluating the Performance of the Link Building Campaign

Monitoring your link building campaigns is not merely about having the knowledge of where your links are but rather knowing which strategies are the best in terms of results so that you can streamline your strategy as time goes by. The following are the main measures to be followed in each campaign:

Rate of link acquisition: How many back links do you acquire per week or month? This is a measure that allows you to estimate the efficiency of your link building campaign and make attainable objectives of future campaigns.

Retention rate of links: How many of your links that you have built are still active? When retention rate is high, then you are creating links on stable and reliable platforms. When the retention rate is low, it might be necessary to switch to other publishers or develop more valuable content that publishers will be willing to continue linking to.

Cost per link: Regardless of whether you are paying to get the guest post or you are putting staff time in outreach, knowing the price of each link you have obtained will enable you to budget your funds appropriately. Monitor the direct costs (content fees, placement fees) and indirect costs (staff time to outreach, content creation) to have a full picture.

Distribution of link quality: It is not only about the volume but the quality. Monitor the power of linking domains, the usefulness of linking pages and the nature of links (dofollow or nofollow) to make sure that your campaign is creating the correct type of links to your SEO objectives.

All these metrics are based on the data of Linkoxy. With all the links being tracked with their source URL, target URL, status, type, and association with the campaign, you are all you need to compute the performance metrics and make data-driven decisions regarding your link building strategy.

Scaling Your Link Building Process

Your link building activity must also expand as your SEO practice expands. It is at this stage that a well-organized tracking system is necessary. Linkoxy makes it easy to scale your link building since the site will expand as you do.

Begin with the creation of standard operating procedures of your link building workflow. Specify the process of developing new campaigns, recording backlinks, the person in charge of monitoring, and the way of client reporting. Once these processes are automated and integrated into your tracking system, it will be quick and predictable to onboard new team members.

Assign the work of link building to the team of Linkoxy. Allocate certain campaigns or client accounts to each team member with everyone having a sense of ownership and responsibility. Team leaders will be able to track the progress of all campaigns on one dashboard and identify bottlenecks and redistribute resources when necessary.

The organization of Linkoxy enables you to add more clients and campaigns and have everything under control. Client domains are automatically organized, campaigns give structure to each domain and search and filter features enable you to instantly find any particular link or campaign even when you have hundreds or thousands of tracked backlinks.

Tracking Benefits of the Link Building Strategy

The tracking needs of the various link building strategies vary and by knowing these nuances, you can get more out of your link building tracker. The following are the most popular strategies and the support that Linkoxy offers to each of them:

Guest posting campaigns: Guest posts are the ones where the original content is written in another site in exchange of backlink. Such campaigns need to monitor article URLs, target links, date of submission, date of publication and agreed term of link. Using Linkoxy, you can build specific campaigns to your guest posting activities, delegate the articles to your team members, and automatically track each placed link up to long as it is supposed to remain in place. Our guest post tracker provides specialized features for this workflow.

Broken link building: This technique is associated with identifying broken links on the related websites and proposing your content as an alternative. This is important since not every pitch will be accepted and you will have to keep track of what replacements are actually being made. Record every outreach in your campaign, and then include the successful placements to your backlink portfolio to monitor them further.

Resource page outreach: Placement on resource pages or roundup links of resources will usually lead to contextual links on very relevant pages. Such links may be particularly useful but are also prone to deletion when the page is updated. Close attention to page links of resource pages will help you notice any removal in good time and allow you to contact them to have it restored.

Digital PR and media placements: To get links in press, quotes with experts, and mentions in the media, it is necessary to monitor another set of metrics. You will be interested in noting the name of the publication, the contact of the journalist, the subject of the article and the circumstances under which you mentioned it. These connections are usually very authoritative and can be monitored with a lot of investment.

HARO and sourcing experts: Answering the questions of journalists via such services as HARO, Connectively, or Qwoted can provide high-quality links with the leading publications. Monitor every submission, the ensuing publication, and the backlink to determine your response-to-placement conversion rate and refine your strategy over time.

Related tools: free backlink tracker, backlink monitoring, and lost backlink checker.